Tamil film producers are considering a major shift in the way actors and technicians are paid, with many supporting a revenue-sharing model that links earnings directly to a film’s box office performance. Producer G. Dhananjheyan said the industry is discussing a system under which up to 60 per cent of a movie’s total revenue would be shared among actors, directors, and technicians. The move comes at a time when box office results have become increasingly unpredictable.
Under the proposed model, producers would retain the remaining 40 per cent of revenue to recover production costs and earn profits. Supporters believe the system would reduce financial risks for producers while rewarding artists when films perform exceptionally well. Dhananjheyan explained that unlike a profit-sharing arrangement, a revenue-sharing model allows participants to earn a percentage of the total collections, regardless of the final profit earned by the producer.
He cited examples where actors could earn significantly more if a film becomes a blockbuster. According to him, stars who accept revenue-sharing agreements benefit directly from a movie’s success at the box office. The producer pointed to Allu Arjun as one of the leading actors already following this approach in recent years. He also said Ranveer Singh reportedly adopted a similar arrangement for his latest film project.
Industry observers believe the proposed system could bring greater financial balance to filmmaking by ensuring that both risks and rewards are shared among all major contributors. The proposal is expected to spark further discussions within the Tamil film industry as producers and artists explore new ways to adapt to changing market conditions and evolving audience preferences.
