Dubai

The International Cricket Council (ICC) announced a new social media moderation program on Thursday, aimed at creating a more positive and inclusive online environment for teams and players ahead of the ICC Women’s T20 World Cup 2024. This initiative is part of the ICC’s digital offerings for the tournament and introduces software designed to protect the cricket community from harmful content. The goal is to safeguard individuals’ mental health and foster a kinder, healthier online atmosphere for everyone involved in the sport.

Fans will still have access to a wide range of content, including match highlights, behind-the-scenes footage, live scores, statistics, and schedules. Finn Bradshaw, ICC Head of Digital, emphasized the importance of this initiative, stating that they are committed to promoting a positive space for all participants and fans.

To implement social media moderation, the ICC has partnered with GoBubble, which combines AI technology with human oversight to monitor comments on the ICC’s official Facebook, Instagram, and YouTube accounts, as well as on players’ accounts who choose to participate. This advanced technology will help identify and hide harmful content like hate speech and harassment, making it safer for fans to interact with the tournament. Players can opt into this service, allowing them to focus on promoting themselves and the sport without worrying about negative comments. The Women’s T20 World Cup 2024 kicks off at Sharjah Cricket Stadium in the UAE on October 3, with the final set for October 20 at Dubai International Stadium.