New Delhi
Fintech startup Simpl announced a substantial 40% increase in consumer spending on its platform during the T20 World Cup Final. India’s thrilling victory over South Africa in the ICC T20 World Cup 2024 sparked a surge in online spending patterns, reflecting nationwide celebration and support.
According to Nitya Sharma, Founder and CEO of Simpl, the spike in quick commerce spends during the final matched the fervor of the match itself, with the period from 8 pm to 11 pm seeing the highest daily transaction volumes.
The platform recorded a peak spending of Rs 16,410 by a single consumer, who made an impressive 59 transactions during this period. Notably, orders placed under Rs 100 surged by 35% compared to the previous year’s final in November, indicating a growing preference for instant checkout and swift delivery.
Simpl, established in 2016, boasts a network of approximately 26,000 merchants, including prominent names like Zomato, MakeMyTrip, Big Basket, 1MG, and Crocs. The platform’s robust performance during the T20 World Cup Final underscores its pivotal role in facilitating seamless transactions and meeting the immediate needs of consumers across various online platforms.
