New Delhi

Coca-Cola India, after pioneering the introduction of 100% recycled PET (rPET) by beverage industry in India, is taking another meaningful step towards creating a circular economy. The company has announced the launch of Coca-Cola in ASSP with 100% Recycled PET (rPET) in 250ml bottles, starting with the state of Orissa.

Manufactured by Coca-Cola’s bottling partner, Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL), this initiative underscores the company’s commitment to sustainability, with a focus on reducing carbon footprint and promoting environmental responsibility.

Compared to conventional virgin PET packaging, in the ASSP (Affordable Small Sparkling Package), emissions are reduced by 36% through the light-weighting of PET material. Additionally, the shift from virgin PET to recycled PET in ASSP contributes to a further reduction in the carbon footprint, resulting in an overall 66% decrease compared to non-ASSP packaging with virgin PET.

Launching 100% rPET ASSP, Alok Sharma, Executive Director, Supply Chain, Hindustan Coca-Cola Beverages (HCCB), stated, the introduction of recycled PET in ASSP is a crucial step towards plastic circularity, emphasizing a substantial reduction in the overall carbon footprint. This initiative aligns with our broader vision to scale up sustainable practices and lead the way in shaping a greener future for the beverage industry in India.

Enrique Ackermann, Vice President, Technical Innovation and Supply Chain, Coca-Cola India, and Southwest Asia, said, Our efforts at expanding rPET in India is a testimony of our commitment to increase the availability of high-quality, food-grade, recycled plastic for consumers in India.