CH News
IRIS Home Fragrances, the premium lifestyle brand from the house of Cycle Pure Agarbathi, has announced its entry into the fast-growing aromatherapy market with the launch of its new Aromatherapy range. Backed by a 78-year legacy, the collection blends traditional healing with contemporary wellness needs, offering safe, effective products designed to restore balance, relaxation, and energy.
The range features seven signature scents—Lavender, Ylang-Ylang, Eucalyptus, Peppermint, Frankincense, Orange, and Lemongrass—each curated for specific therapeutic benefits such as stress relief, respiratory wellness, mood enhancement, and improved sleep.
Available in three formats—massage oils, roll-on oils, and pure essential oils—the 18 products are versatile and skin-safe. Massage oils promote deep relaxation and nourishment; roll-ons offer quick, on-the-go relief from stress and fatigue; while pure essential oils, made from 100% natural extracts, support mood regulation, focus, and calmness.
Kiran Ranga, Managing Director of IRIS Home Fragrances, said the launch reflects the brand’s vision to integrate wellness into daily living. We are combining the age-old healing properties of essential oils with modern convenience, making self-care simple and effective, he said.
With India’s aromatherapy market projected to grow at over 14% CAGR, IRIS aims to strengthen its wellness footprint. The range is priced from ₹199 onwards and is available across IRIS Aroma Boutiques, leading retail stores, e-commerce platforms, and www.irishomefragrances.com.
