New Delhi

India’s fabric care market is projected to grow from Rs 521 billion in 2022 to Rs 639 billion in 2025, with liquid detergents expected to dominate this market and lead in new product launches, according to source report.

Mintel pegs the India laundry care market to grow at a compounded annual growth rate of over 7 per cent, outperforming the growth forecasted for the global laundry care market at 4.28 per cent between 2022 and 2027.

According to a report, the size of the global laundry care market will increase to $23.85 billion by In India, the powder detergents have been traditionally the most preferred ones for fabric care. However, since 2019, liquid format launches have begun to overtake the powder format, and this trend will continue to dominate India’s fabric care category in the near future, as per source.

The rising need for maintaining a healthy lifestyle has given a push to better quality detergents. This has led to consumers veering towards laundry care fragrances that impact our mood and preferences. It’s not just about cleaning clothes anymore. It’s also about having fresh-smelling laundry that provides an uplifting experience and helps consumers build an emotional connection with the brand that delivers them, says Manoj Arora, Managing Director of Sacheerome, a manufacturer and supplier of fragrances and flavours.

Ever since the onset of the Covid-19 pandemic, consumers have been more vigilant about the products they use, the sanitizers they buy and of course, way too particular about their houses and clothes smelling good, Mintel has noted in its consumer research of 3,000 plus respondents across India.