Actor Kriti Sanon says she doesn’t believe that Bollywood has reduced making larger-than-life ‘masala’ entertainers as it is an extremely audience-friendly genre which ensures big box office pull. According to Sanon, the perception that Hindi cinema has distanced it self from commercial potboilers became stronger in the last two years when Bollywood didn’t witness any major theatrical release due to the pandemic.
Her latest action-comedy “Bachchhan Paandey”, fronted by Akshay Kumar, is now being billed by the trade as the film which will revive the big scale hindi movie genre.
“I don’t think we have stopped making those big, commercial entertainers, it is just that we haven’t had those many releases. There is a lineup of films, all blockbuster potential, waiting to come. We feel like that because in that short period of time, few South films that came and made a mark, which was fantastic.
“These films do really well, they clock in huge numbers as there is a huge audience for it. So, as long as the audience is there, these films won’t ever go out of style, they will keep getting made,” Sanon told.
While Bollywood just had one bonafide hit last year, the big scale actioner “Sooryavanshi” also headlined by Kumar, Tamil and Telugu films saw the humongous success of “Master” and “Pushpa”.
Within three months, several big ticket films from South have already released, including “Valimai”, “Bheemla Nayak”, “Radhe Shyam”. Next in the queue are SS Rajamouli’s “RRR”, set to release on March 25, and much-awaited “KGF Chapter 2”.
