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Thursday, October 3, 2024

From AI To DPI, Google Unveils New Initiatives For India Market

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New Delhi

Tech giant Google on Thursday announced several key initiatives for the India market, including an open-source ‘AI Agent Framework,’ more local data storage options, a digital public infrastructure (DPI) model, clean energy partnerships and a new Google Safety Engineering Center (GSEC) in the country next year. Roma Datta Chobey, Managing Director, Google India, said that as India embraces tech more deeply, Google’s engagement with the country too has deepened over the years. We’re expanding Gemini Live, the Gemini app’s mobile conversation experience, and AI Overviews in Google Search to more Indian languages, she said during the event marking the 10th edition of ‘Google for India’ initiative. With new AI-powered tools, businesses in the country can create captivating visuals and videos to showcase their products, update their online presence for a more immersive experience, and effectively engage customers with instant chat integrated in their Google Search listings. Google Pay is expanding access to credit in India with new offerings designed to meet the diverse needs of Indian users. This includes a new partnership with Aditya Birla Finance Limited and gold-backed loans in partnership with Muthoot Finance, informed Google. Starting next year, Ayushman Bharat Health Account (ABHA) ID Cards will also be accessible in the Google Wallet app, in partnership with Eka Care, said the company. Google also launched an open-source AI Agent Framework in India, powered by Gemini. On India’s data sovereignty, organisations spanning all sectors, including the public sector, will have the option to both store their data at-rest and conduct machine learning processing for our cutting-edge large language model, Gemini 1.5 Flash, entirely within India.

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