New Delhi
As part of the celebration of Azadi Ka Amrit Mahotsav, inaugurated by Hon’ble Prime Minister Shri Narendra Modi on 12th March 2021, Union Minister of Information and Broadcasting, Shri Anurag Singh Thakur launched ‘Azadi Ki Amrit Kahaniya’, a short video series created in collaboration with OTT platform, Netflix. Also present at the occasion were Minister of State, Dr L Murugan, Secretary, Ministry of Information and Broadcasting, Shri Apurva Chandra, and Head of Global TV, Netflix, Ms. Bela Bajaria.
Women change makers Ms. Basanti Devi, Padma-award winning environmentalist from Pithoragarh known for her contribution towards revitalizing the Kosi river; Ms. Anshu Jamsenpa, a Padma Shri awardee for being the first woman in the world to summit Mount Everest twice in five days in 2017 and Ms. Harshini Kanhekar, the first female firefighter in India, were also present at the launch.
The Minister Shri Anurag Singh Thakur while addressing the audience and media said that Ministry of I&B has been a vital part of Amrit Mahotsav celebrations with various initiatives. The idea of Azadi is intertwined with women emancipation in India and the Minister remarked that the term Azadi or freedom holds a wider connotation for women who have to fight stereotypes and taboos in the society as well. He added that emancipation of women was the hallmark of emancipation index of a society.
Speaking on the collaboration Shri Thakur said “this initiative aims to bring out inspiring stories of Indians and these stories shall motivate and empower more people to achieve their goals”.
He added that this was a long term partnership where different themes and diverse stories will be highlighted. “Netflix will be producing twenty five videos on themes including women empowerment, environment and sustainable development and other days of significance. Netflix will produce two-minute short films for the Ministry which will be shared on social media platforms and telecast on Doordarshan network”, Shri Thakur elaborated.
Shri Thakur elaborated on the multiple dimensions of this partnership and said Netflix and Ministry will continue to organize training workshops and master classes to encourage film makers in India to create inspiring content on various topics under Azadi Ka Amrit Mahotsav.
“Netflix and ministry will partner to develop a creative ecosystem by organizing training programs for post-production, VFX, animation, music production among others and will be organized on ground and virtually”, he announced.
