New Delhi
German electronics brand Blaupunkt has announced its partnership with Amazon India as its new e-commerce partner. The company has set ambitious goals, aiming to capture a four percent market share in India by the financial year 2024-2025. This collaboration with Amazon comes as part of the company’s strategic efforts to strengthen its market presence in India. Blaupunkt has previously entered into an exclusive partnership with Flipkart, and with this new association with Amazon, it aims to enhance its visibility and offer a seamless shopping experience to customers. Avneet Singh Marwah, CEO of SPPL (Super Plastronics Pvt. Ltd.), the exclusive brand licensee of Blaupunkt TVs in India, expressed the company’s commitment to expanding supply, increasing local production, and ensuring widespread distribution to meet the growing demand for Blaupunkt’s products in the country. The goal is to position Blaupunkt as a leading television brand in India. The collaboration is expected to provide consumers with access to Blaupunkt’s range of luxurious and reasonably priced technologies through a smooth shopping experience on the Amazon platform. The company is focused on strategic partnerships and investments to achieve its market share target in the coming years.
