New Delhi
A report by CyberMedia Research (CMR) reveals that the average smartphone user in India is actively engaging with seven mobile apps, with digital payments, food delivery, and grocery services ranking as the top preferences. The surge in mobile application usage is driven by the growing importance of convenience in the eyes of Indian consumers, as highlighted in the report. Prabhu Ram, Head-Industry Intelligence Group at CMR, emphasized that consumers now seek a trifecta of credibility, reliability, and convenience in every purchase. The emergence of ‘Alpha Brands’ is based on their performance across key components such as the brand’s user base, key decision makers, Net Promoter Score (NPS), level of satisfaction, and overall brand trust quotient. Sugandha Srivastava, Senior Manager-Industry Consulting Group at CMR, remarked, Convenience coupled with trust is not just a winning formula; it’s the lifeline of modern businesses. She highlighted how mobile app-based brands have reshaped consumer perceptions and interactions with products and services. The report also identifies leaders among Over-The-Top (OTT) players, with Amazon Prime Video claiming the top spot, followed by Disney Hotstar at a distant second position. In terms of advocacy, Amazon Prime Video consumers lead with 65%, surpassing Disney Hotstar at 37%. For food and grocery delivery services, Amazon Fresh takes the lead in both satisfaction (36%) and advocacy (60%) among consumers, followed by Blinkit with 19% satisfaction and 53% advocacy. The findings underscore the significant impact of mobile apps on shaping consumer preferences and experiences in the digital era.
