New Delhi
PhonePe has launched a first-of-its-kind celebrity voice feature on its SmartSpeakers in collaboration with the iconic Indian actor Amitabh Bachchan.
This new feature will allow PhonePe SmartSpeakers across India to validate customer payments in Bachchan’s distinct voice. This industry-first celebrity voice feature is currently available in Hindi and English, with plans to roll this out for other languages in the future.
The PhonePe SmartSpeaker was launched a year ago, and since then, four million devices have been used by merchant partners across 19,000 postal codes (covering over 90 per cent of the country).
In what is a true testimony to their popularity, the SmartSpeakers validate 100 crore (1,000 million) transactions across the country. The addition of a celebrity voice, featuring Amitabh Bachchan, will enhance the payment experience for both merchants and customers, making it more interactive than ever before. We are delighted to launch a unique celebrity voice feature for our SmartSpeaker for merchant partners across India. Bachchan’s voice has an instant and universal recall, and it resonates with millions of Indians across the country, said Vivek Lohcheb, Head of Offline Business at PhonePe.
Being a popular Indian app used by one in four Indians, we believe this collaboration will further elevate the popularity of the PhonePe SmartSpeaker for merchants and customers alike, he added. To enable this new feature from the PhonePe for Business app, merchants will need to first open the PhonePe for Business App and then go to the SmartSpeaker section on the home screen. Under ‘My SmartSpeaker’, click on ‘SmartSpeaker Voice’ then choose Amitabh Bachchan’s voice in the preferred language and then click on ‘Confirm’ to activate the voice.
