As the festive season lights up the country, Bollywood star Raveena Tandon and her daughter Rasha Thadani have joined hands as brand ambassadors for Reliance Jewels. This iconic mother-daughter duo perfectly represents the blend of tradition and modernity, reflecting how jewellery continues to evolve across generations in India. Their partnership celebrates the emotional value of heirlooms while embracing fresh, contemporary styles suited for today’s dynamic lifestyles.
Launching Reliance Jewels’ new festive collection, Gayatri Yadav, Group CMO of Reliance Industries Ltd, said, Indians have always had a deep emotional connection with gold—it marks our milestones, traditions, and identity. Yet as styles evolve, traditional pieces may no longer reflect modern self-expression. Our Diwali Collection bridges that gap, marrying classic tradition with modern design. With Raveena and Rasha leading the campaign, we connect with multiple generations, encouraging families to update their jewellery collections with heritage-rich yet modern pieces.
The festive line draws inspiration from Diwali elements such as Laxmi motifs, rangoli, diyas, lanterns, lotus flowers, marigolds, and peacocks—expertly crafted in gold and diamonds. The collection features earrings, chokers, long necklaces, bangles, and rings, ideal for Diwali, Dhanteras, weddings, and other celebrations.
Excited about the collaboration, Raveena said, Festivals celebrate joy and togetherness, and this collection captures that essence beautifully. Rasha added, Jewellery should express who you are. This collection lets me celebrate both individuality and the festive spirit.
This Diwali, Reliance Jewels is offering 100% exchange value on old gold, along with festive discounts—up to 45% off on gold making charges and up to 35% off on diamond value and making charges, valid until November 2, 2025. The collection is now available at 140+ Reliance Jewels showrooms across India.
