New Delhi
SBI Card, India’s largest pure-play credit card issuer, has inked partnership with Nature’s Basket, India’s leading premium grocery store brand, to launch ‘Nature’s Basket SBI Card’.
Thoughtfully crafted to cater to the fast-evolving gourmet taste of premium consumers, the first-of-its-kind ‘Nature’s Basket SBI Card’ will address their unique lifestyle related spend needs, including grocery and gourmet.
The card will be introduced in two variants – ‘Nature’s Basket SBI Card’ and ‘Nature’s Basket SBI Card Elite’ to enable cardholders to derive maximum value from their spends at Nature’s Basket stores along with other key spend categories such as international travel, dining, and entertainment. Nature’s Basket SBI Card will be available to customers by around first fortnight of April 2022.
‘Nature’s Basket SBI Card’ variants will allow cardholders to earn up to 20 Reward Points on every Rs. 100 spent at Nature’s Basket stores and up to 10 Reward Points on every Rs. 100 spent on dining, movies, and international travel.
Importantly, the cardholders will be able to enjoy unparalleled benefits such as complimentary Bookmyshow movie tickets, Taj gift vouchers, Nature’s Basket welcome gift vouchers, and access to higher tiers of Nature’s Basket loyalty program, among others.
With the changing lifestyle preferences and increasing disposable income, consumers are seeking premium products and experiences. At SBI Card, premium cards portfolio contributes a significant share in overall spends, which is an indication of consumers’ increasing affinity towards premium lifestyle.
According to Rama Mohan Rao Amara, MD & CEO, SBI Card, “India’s premium consumer segment continues to offer a strong potential for growth. Over the years, we have built a robust premium products portfolio and Nature’s Basket SBI Card, with its exclusive benefits and privileges for consumers, will help to further strengthen it. We are delighted to partner with Nature’s Basket which has been instrumental in crafting the gourmet food story in India and has millions of loyal consumers. Through this card, we hope to provide them with an exceptionally premium experience.”
