“Over the Top Forums Storytellers and Writers Media”, This was the talk of the subject matter experts at the 13th Bangalore International Film Festival on the theme ‘Original Content Creation and Acquisition in OTTs’ on Sunday.
“Science, on the other hand, has business in the production of cinema or television. It must finally reach the viewer as a market. We are using OTT as a platform for that. There is freedom for the story tellers, ”analyzed Pradeep Kumar, head of the Ji5 Kannada series.
‘Content is an open platform for producers to reach the audience. This is because the distribution of cinema, the problem of shows, the availability of cinemas etc are less headaches. There is also the fear of success or failure. “What can be said in two hours in cinemas is in a series format here,” said Manish Menghani, head of content licensing at Amazon Prime Video.
‘Some producers who went behind the money have corrupted the cinema content. We have better writers than anywhere else. “We need to change the way we talk to OTT Originals,” said Parameshwara Gundkal, Business Head of Colors Kannada.
‘There is demand for stories. Writers need to be able to present their story in one line (briefly). Nor should there be the idiocy of saying, “Come and see the stuff that is produced.” This is because OTT operators are technically skilled. So the good story / content is being looked for by the OTT platform, ”said Parameshwara.
‘OTT is, in a sense, a marriage between cinema and TV. We should respect the wishes of the original writer, ”he said.
‘Very few people see dubbed material. There is no profitable sector. There are a few people watching it. OTT needs to grow as much as Kannada, ”said Pradeep Kumar.
Svetlana Naudiyal, Program Director of Mubi’s Asia division was also present. Abhishek Iyengar led the discussion.
