New Delhi
India’s smart TV shipments stayed mostly flat in 2025 as weak early-year sales were balanced by festive demand in the second half. Larger screens led the market, with 43-inch models topping shipments and 55-inch-plus TVs driving growth. QLED shipments nearly doubled, while MiniLED gained rapidly from a low base. Mid-range QLEDs became more common, and affordable MiniLED options expanded. Early-year weakness came from cautious consumer spending, but festive offers, financing schemes, and GST cuts helped boost sales later. Analysts expect steady growth in 2026, though rising component costs may pressure prices and margins.
India smart TV market sees flat growth 2025
