New Delhi

One97 Communications Limited (OCL), which owns leading payments and financial services company Paytm, on Thursday launched a new ad campaign to enhance existing user engagement by showcasing the company’s reliable payment products and experience.

This campaign promotes UPI money transfers, Scan and Pay, pioneering Soundbox, Paytm UPI Lite wallet, Credit Card on UPI, recharges & bill payments along with other payment instruments available on the Paytm app, reflecting key focus areas in Paytm’s path to recovery.

These verticals will now form a significant part of Paytm’s payment GMV, moving forward. For instance, UPI which earlier contributed to 70 per cent of Paytm’s payment GMV, is now fueling 80 to 85 per cent of the GMV.

As we prepare ourselves for strong growth in FY25, we remain committed more than ever to bring more Indians into the mainstream economy and spread payment infrastructure such as UPI, payment QR codes and Soundbox in every nook and corner of this country, a Paytm spokesperson said.

Our ad campaign reflects our commitment: every time India plans its future, we’ll be at the centre of it, and as you move forward in life, Paytm will always be by your side, it added.

Reaffirming its commitment to payments as its core business, Paytm while announcing its FY24 results, said that it has started witnessing recovery across its payment GMV and subscription merchants. It looks forward to showcasing improvements in key metrics starting the second quarter (Q2) of FY2025 and is invested towards gaining market share in the core payments business.