Los Angeles
According to McLaren CEO Zak Brown, the United States’ burgeoning love affair with Formula One is poised to soar to even greater heights, with the upcoming Las Vegas Grand Prix and an eagerly awaited F1 movie starring Brad Pitt. In an exclusive interview with Reuters, Brown expressed his excitement about the sport’s remarkable evolution and growing popularity across North America.
Reflecting on the swift resurgence of F1’s prominence in the U.S., Brown acknowledged the significant impact of recent developments, particularly the heightened interest generated by the enthralling “Drive to Survive” series on Netflix. With the imminent Las Vegas Grand Prix, set to be a spectacular highlight on November 18th, and a rejuvenated fan base eagerly anticipating the thrilling race along the iconic Las Vegas Strip, Brown emphasized the dynamic growth of F1’s American fan base and its potential for exponential expansion.
While acknowledging the current growth trajectory, Brown underlined the considerable scope for further development, citing the relatively modest television ratings compared to other major sporting events in North America.
Anticipated to be a major sporting spectacle of the year, the Las Vegas Grand Prix is expected to draw a staggering crowd of over 105,000 fans daily, infusing approximately $1.2 billion into the local economy, underscoring the event’s immense significance on both sporting and economic fronts.
As F1 continues to entrench itself further in the American sporting landscape, Brown’s assessment signals a promising trajectory for the sport’s continued expansion and growing influence in the United States, setting the stage for an exciting and potentially transformative era for Formula One on American soil.
