Chennai
Multiple Grand Slam doubles champion Todd Woodbridge believes the future popularity of the doubles format hinges on how its stories are told, insisting that better presentation and narrative-building can restore the discipline’s prominence alongside singles tennis.
Speaking in a select media interaction ahead of the Australian Open, the first Grand Slam of the season, the Australian great stressed that doubles has no shortage of compelling moments but often lacks sustained visibility. “There are always great stories in doubles,” Woodbridge said. “They’ve got to be put out there and highlighted in the right way.”
Woodbridge pointed to Wimbledon’s annual tournament film, narrated by Billie Jean King, as an example of how doubles achievements can be showcased effectively. He cited Australia’s Rinky Hijikata and his partner David Pel, who entered the draw as lucky losers and went on to make a deep run, as the kind of narrative fans connect with. “Those moments resonate when they’re presented properly,” he added.
The former world No. 1 doubles player acknowledged that doubles may never match singles as the sport’s commercial pinnacle but argued it remains an essential part of tennis culture. “It is a major championship-winning event. It deserves to be treated as a leading attraction, not an afterthought,” he said, noting that scheduling doubles finals after singles often leads to dwindling crowds.
Woodbridge also touched upon the recent mixed doubles exhibition at the US Open, where top singles stars paired up to play, drawing packed stands. While welcoming the attention, he cautioned that balance is crucial. “Being a great singles player doesn’t automatically make you the best doubles player. History and honour boards matter, and the best doubles teams must always have a pathway.”
Beyond doubles, Woodbridge reflected on current rivalries, describing the Carlos Alcaraz–Jannik Sinner duel as one that has elevated tennis to extraordinary levels for their age. He also praised the contrasting styles of Aryna Sabalenka and Iga Swiatek, calling their rivalry a showcase of power versus resilience. As the Australian Open approaches, Woodbridge believes the sport stands at a moment where smarter storytelling can help doubles reclaim its rightful place in the tennis spotlight.
