Mangaluru
A talk on the revival of the Udupi saree was held by the Mangaluru Chapter of the Indian National Trust for Art and Cultural Heritage (INTACH) at the Kodial Guthu Centre for Art and Culture. The event was part of the sixth program in the ongoing World Heritage Week celebrations.
Mamatha Rai, founder of Kadike Trust, shared her journey in reviving the traditional Udupi saree. It was explained that Kadike Trust works with weavers in Udupi and Dakshina Kannada districts to preserve and support this traditional craft.
The transition of Mamatha from a science professor to a promoter of the weaving tradition was discussed. She stated that when her efforts began, only 40-45 weavers remained, and many had left the craft due to a lack of opportunities. Younger generations were reportedly uninterested in continuing the weaving tradition.
A detailed explanation was given on the trust’s efforts, which included research, confidence-building among weavers, training programs, branding, and awareness initiatives. These activities were said to have resulted in an increase in demand for Udupi sarees and recognition through a Geographical Indication (GI) tag.
It was noted that the saree’s market has grown, and weavers now have a steady income. The younger generation is gradually showing interest in the craft.
Mamatha Rai was honored for her work in heritage preservation. INTACH officials and other guests were present.
World Heritage Week celebrations will end with a photo exhibition on Kattes, to be held at Kodial Guthu Centre from November 25 to 30, open daily from 11 a.m. to 7 p.m.
