New Delhi
The Ministry of Tourism promotes tourism in the country, including in the border areas, through its various Schemes. It provides financial assistance for development of tourism infrastructure in the country, including in the Border States under its major Schemes of Swadesh Darshan and National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASHAD) to State Governments/ Union Territory Administrations/Central Agencies. The financial assistance is given on the basis of submission of Detailed Project Reports, availability of funds and adherence to Scheme Guidelines. Further, the Ministry in association with the Ministry of Civil Aviation also provides financial assistance for the development of identified tourism routes under RCS UDAN 3.
Besides Ministry of Tourism has also undertaken initiatives to address challenges of border districts, tourism development, Institutional environment and security barriers in close coordination with State Tourism Departments and other stakeholders. Further, Ministry also promotes India in a holistic manner through various initiatives under its Schemes of “Domestic Promotion & Publicity including Hospitality” (DPPH) and “Overseas Promotion & Publicity including Market Development Assistance (OPMD)”, including in the border States. As part of its on-going activities; it regularly releases print, electronic, online and outdoor media campaigns in the international markets, under the “Incredible India” brand-line, to promote various tourism destinations and products of India with the objective of increasing foreign tourist arrivals to the Country. The Ministry of Tourism also regularly promotes various tourism destinations and products through its website and social media promotions.
In addition, a series of promotional activities are undertaken in important and potential tourist generating markets overseas through the India Tourism Offices abroad with the objective of showcasing India’s tourism potential and promoting tourism to the Country. These promotional activities include participation in travel fairs and exhibitions; organizing Road shows, “Know India” seminars &workshops; organizing and supporting Indian food festivals; publication of brochures, offering joint advertising and brochure support, and inviting media personalities, tour operators and opinion makers to visit the Country under the Hospitality programme of the Ministry.
