SEOUL
LG Electronics is making a major play for the heart of the AI revolution. The tech giant announced it is pivoting its cooling and energy business to focus on the massive power and heat demands of artificial intelligence data centers.
As AI chips get faster, they also get much hotter. To solve this, LG showcased a powerful “liquid cooling” system at a global tech event in Washington. Unlike traditional fans, this “direct-to-chip” design flows coolant right over the processors to soak up heat instantly. These new units have a massive capacity of 1.4 megawatts, more than double what was previously possible, allowing them to handle the world’s most intense computing tasks.
LG is even testing “immersion cooling,” where entire servers are submerged in a special liquid that doesn’t conduct electricity. This method is considered the gold standard for energy efficiency in modern data centers. The company isn’t just stopping at temperature control, they want to manage the power, too. By working with specialized partners, LG is developing a new electrical grid that reduces power waste. Currently, data centers lose about 25% of their electricity when converting it for use, LG aims to cut that loss down to just 15%. This shift toward “end-to-end” solutions shows that LG plans to be much more than a home appliance brand, they want to be the backbone of the global AI infrastructure.