India's first Transmedia Entertainment City to launch in Andhra Pradesh

CreativeLand Asia (CLA) and the Government of Andhra Pradesh (GoAP) have signed a Memorandum of Understanding (MOU) to establish India’s first Transmedia Entertainment City, called Creatorland, in Andhra Pradesh. This innovative city will feature immersive theme parks, gaming zones, and global cinema co-production hubs, all aimed at promoting job creation, skill development, tourism, and digital innovation.

The announcement was made at the WAVES Summit in Mumbai, which ran from May 1 to May 4 and was inaugurated by Prime Minister Narendra Modi. The MOU was signed in the presence of key officials, including Kandula Durgesh, the Minister of Tourism and Entertainment, Andhra Pradesh, and industry leaders from Creativeland Studios Entertainment and Creators Inc.

Creatorland is expected to attract investments between ₹8,000 crore and ₹10,000 crore over the next 5-6 years. The development will include a Virtual Studio Complex using AI-based real-time rendering and volumetric capture technologies. It will also feature an academy for skill development in VFX, AI, gaming, and immersive storytelling, along with esports arenas and global co-production zones.

This project marks a significant milestone in promoting cross-border collaboration in media and entertainment. It will provide opportunities for Indian and global talent, positioning India as a global production hub. According to Kandula Durgesh, this collaboration will transform the state's entertainment economy and create a robust ecosystem for innovation and talent. The initiative is expected to create over 150,000 jobs and skill more than 10,000 youth annually, helping boost the local economy and establish Andhra Pradesh as a key player on the global creative map.