E-Commerce to drive India’s $1 trillion digital growth

Bengaluru

India’s digital economy is on track to reach $1 trillion by 2030, with e-commerce expected to contribute $300 billion, up from just $30 billion in 2020. A new report by Bessemer Venture Partners highlights how online shopping is no longer niche—it’s now central to Indian retail.

The growth is driven by better internet access, younger consumers, and government policy changes. This digital push has created many new platforms, marketplaces, and direct-to-consumer (D2C) brands. These changes reflect the rise of a more confident and ambitious Indian consumer base.

The report also spotlights the rise of quick commerce (q-commerce)—fast delivery services led by apps like Blinkit, BigBasket, Swiggy, and Zepto. A new wave of q-commerce startups like Swish, Snabbit, and Slikk are meeting niche needs with even faster delivery.

Content platforms are also booming. India’s consumers now prefer short videos, quick entertainment, and engaging education content. The number of daily users on short-form video apps has grown 3.6 times in five years. Payments through UPI microtransactions, including tips and subscriptions, are expected to reach $1.5 billion by 2029.

Spending habits are also shifting. Indians are buying more organic food, protein-rich diets, fitness gadgets, and wellness services. Health-focused food now makes up 16% of F&B spending, up from 11%.

With more digital users, rising incomes, and flexible payment options, India’s digital economy is set to explode. The report concludes that commerce, content, and consumer trends will shape a dynamic, inclusive, and fast-growing digital India.