San Francisco
Black Friday witnessed a historic high in US online sales, reaching $9.8 billion, reflecting a 7.5% increase compared to the previous year. Mobile shopping played a significant role, contributing $5.3 billion to the overall online sales figure, as reported by Adobe Analytics. Top-selling categories on Black Friday included electronics such as smartwatches and televisions, along with toys and gaming products. Vivek Pandya, a lead analyst at Adobe Digital Insights, highlighted the emergence of a strategic consumer leveraging discounts on marquee days, emphasizing the role of influencers and social media in facilitating mobile spending. While shoppers demonstrated price-consciousness, managing tighter budgets due to last year’s record inflation and interest rates, the ‘Buy Now, Pay Later’ flexible payment method saw a significant increase. Sales from this method amounted to $79 million, marking a 47% growth from the previous year. The positive momentum from Black Friday follows Thanksgiving Day, where online sales reached $5.6 billion, reflecting a 5.5% increase from the previous year. Adobe anticipates continued strong spending over the weekend and into Cyber Monday, with a forecasted record of $12 billion in online sales on Cyber Monday.
