New Delhi
For Indian consumers, affordability has become the most important parameter while making buying decisions and when it comes to TVs, they are now seeking premium experiences at reasonable price points and we are geared up to provide those experiences going forward, says Anand Dubey, CEO and Founder of homegrown consumer electronics company Indkal Technologies. Indkal Technologies is the licensee for Acer-branded televisions and home audio products and is also responsible for the manufacturing and distribution of the products in India. Under Dubey, Indkal launched Acer televisions in October 2021 and has become one of the fastest-growing television brands in the country within two years. Expectation of price points has changed for the Indian consumers. What I think has happened is some rationalisation over a period of four to five years. So affordability obviously became the absolutely most important parameter when customers are making buying decisions, he told IANS. According to him, consumers don’t really have to compromise on quality unlike earlier days when they bought affordable products. They don’t really have to compromise on what they’re getting in terms of specifications and features, whether they buy TVs, washing machines, ACs and so on. These locally-manufactured products now come loaded with enhanced quality which is now in their budget, Dubey emphasised. Indkal’s TV business has grown a huge 707 per cent (year-on-year), which is a dramatic upturn in demand for Acer brands of TVs which give value-for-money to the customers. We have maintained high quality across price points while remaining affordable for the Indian customers. The growth comes with added responsibility for us to keep the consumers’ trust remain in our products, Dubey told IANS. Indkal Technologies just launched the new Acer H PRO series that comes with Google TV in the country.
