Jaguar Land Rover India has announced a significant reduction in prices of its flagship Range Rover models by up to Rs 75 lakh, aiming to pass on anticipated benefits from the proposed India-UK free trade agreement to customers.
New Delhi
The company confirmed on Tuesday that the price cuts apply to completely built unit (CBU) models imported from the United Kingdom. The steepest reductions have been made in the premium SV portfolio. The Range Rover SV has been repriced from Rs 4.25 crore to Rs 3.5 crore (ex-showroom), while the Range Rover Sport SV now starts at Rs 2.35 crore, down from Rs 2.75 crore.
According to JLR India, the revised pricing reflects expected changes in import duties under the proposed India-UK free trade agreement. The company has chosen to implement these reductions in advance, signaling strong confidence in the agreement’s rollout and its potential impact on the luxury automobile market.
Managing Director Rajan Amba said the move aligns with the company’s customer-first approach, allowing buyers to benefit early from the anticipated duty revisions. He noted that the new pricing is expected to make the brand’s high-end SV range more accessible and attractive to Indian consumers.
The company clarified that the updated prices are effective immediately and are limited to models imported from the UK. Locally manufactured vehicles, including the Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, and Discovery Sport, will continue to be sold at existing prices as they are not affected by import duty changes.
Additionally, models such as the Defender and Discovery will also retain their current pricing since they are produced in Slovakia and fall outside the scope of the India-UK trade agreement.
Industry observers note that the move could further intensify competition in India’s luxury car segment, as global automakers look to capitalize on favorable trade policies. JLR India expressed confidence that the anticipated free trade agreement will enhance the appeal of its aspirational portfolio and contribute to sustained growth in the Indian market.